Universities & Areas
Explore London Areas
Prime central London is a collection of distinct villages. Choosing the right one matters as much as choosing the right property.
Mayfair
London's most established address, between Hyde Park and Bond Street.
Marylebone
A village-like central quarter beside Regent's Park.
Knightsbridge
Prime SW7 living beside Hyde Park and the museum quarter.
South Kensington
The academic and cultural heart of west London.
Kensington
Classic west London between Kensington Gardens and Holland Park.
Chelsea
Riverside SW3 with mansion blocks and the King's Road.
Fulham
Village atmosphere and more space per pound, south-west of Chelsea.
Hyde Park & Paddington
Waterside living with Elizabeth line and Heathrow Express connections.
Bayswater
International, well-connected and excellent value for prime central.
Fitzrovia
Creative, central and walkable to UCL and the West End.
Bloomsbury
London's academic quarter of Georgian garden squares.
Soho & Covent Garden
The energetic centre of London's cultural life.